Thursday, September 10, 2015

Designer Showcase - JJD: Part 2

Wasn't Becca's advice great in her first post! Thank you so much for sharing your thoughts from a designer's perspective. Here's some more great advice!


Becca here again, from Jumping Jax Designs! Today I'd like to talk about layouts, text and colors for your Christmas card!

The perfect card will put the focus on your photos while still bringing some holiday cheer to the recipient. The layout and colors will dictate the mood of the card, so you'll want to get it just right!

1.) Pick a color scheme
This sounds common sense, but what many people don't think about is that the colors of your outfits in the photos can easily clash with the colors in the card you choose. 

For example, you wouldn't want to go with a pink-related color scheme and then have a red Christmas card, or you risk looking like you're celebrating Valentine's Day.

Too many colors between the outfits and the card can be overwhelming and detract from the photos.

Try opting for neutrals in your outfit choices with one main color pop for accents and accessories, and then carry that color through in the card design.
And remember, if you've fallen in love with a certain card design before you take family photos, base your outfits around the card colors and keep the eye drawn to the people rather than the outfits and the card design.

2.) Arrange photos with one being the focus
As we discussed in the last post, having a single photo on the front of the card can make a big impact and provide a simple and streamlined look for your card. However, even if you do put more than one photo on the front, try making one photo the focus by choosing a card design with one photo larger or centered on the card:

3.) Don't overcrowd the card with text
Along with a single photo on the front, part of having a standout card is having meaningful text. Limiting your text can make the words you do have make more of an impact. Keep long sentences and phrases on the back of the card or on your holiday letter, rather than on the front of the card.

And like the color choice and photo layout, having succinct text will also keep people's eye drawn to what matters most; your beautiful photo(s).

 Join us next time as I discuss some of my favorite holiday cards and why I love them!

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